Updated: Apr 22
You must define clear objectives and analyze your competitors.
1. Know what you are willing to accomplish
Define clear objectives as your sales volume for example. During all this market entry process, you have to stay focus on those objectives so be sure of defining something manageable and in your reach area.
2. Study your market
Make online researches, visit companies, go to related trade shows to understand the competition.
3. Choose your way of entering the market
There are several ways of entering a market. Either you can ask for help of a distributor who knows the market or you can buy a franchise or an existing business. Your business is always registered in a country, so you must adapt your offer to the country values if you want to succeed.
4. Write down your strategic planning
It is important to write down your strategy. It will help you have a clear planning and not being overwhelmed by the events. having your strategic plan reviewed by an external counsel or a financial expert or a lawyer is always a good idea.
At EIU Paris, we offer workshops on what matters today in the business world. Cope to Paris with an objective. We will give you the tools to achieve it. Our market entry workshop is available on-site as of next september and on-line very soon. You can register now: https://www.eiu-workshops.com/management-ol